Mike is the CEO and Founder of Loud Rumor, the #1 Agency for Fitness Studios and Independent Gyms throughout the world. Loud Rumor has now worked with nearly 1,500 fitness studios and roughly 40 major fitness franchises such as F45, Orangetheory Fitness, Club Pilates, Bikram Yoga, CYCLEBAR, Fit Body Boot Camp, SPENGA, and many more.
Mike is also the host of top fitness business podcast, The GSD Show, and top fitness business conference, GSDCON. Mike's strategies for marketing, advertising, sales, and culture development have been featured in Entrepreneur, Forbes, Digital Marketer, Gym Owner Monthly, and many other major publications.
Being in the fitness industry for 7 years prior to his 10 years in the sales and marketing industry, Mike has developed a great grasp on both and how they work together. Mike and his team at Loud Rumor have built LRVT to share these many proven strategies with the fitness business world.